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BEGIN:VEVENT
DTSTART;VALUE=DATE:20260319
DTEND;VALUE=DATE:20260320
TRANSP:TRANSPARENT
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SUMMARY:How to Stop Competing on Price
DESCRIPTION:Attract higher-value clients without discounting   even in a crowded market.\n\nIf prospects compare you to "the cheaper option\," this session is for you.\n\nIn today's market\, buyers have heard the same promises from everyone: "quality\," "great service\," "trusted\," "best."\n\nWhen your message sounds like everyone else\, customers compare you like a commodity   and price becomes the deciding factor.\n\nThis free one-hour session will show you why that happens   and the strategic shift that helps businesses get chosen for value rather than dragged into price conversations.\n\nWhat You'll Leave With\n\n\n	\n	A clear understanding of why customers compare you on price (even when you're excellent)\n	\n	\n	A simple way to spot "commodity messaging" in your own marketing\n	\n	\n	The key ingredients that attract higher-value clients\n	\n	\n	Real examples showing generic vs. differentiated positioning\n	\n	\n	A practical next-step plan for how to apply this to your business\n	\n\n\nWhat You'll Learn\n\n\n	\n	Why do customers compare you to cheaper competitors\n	\n	\n	Why "being better" doesn't work in a mature market\n	\n	\n	What differentiation really is   and why it starts with research\n	\n	\n	How higher-value positioning is built (without sounding salesy)\n	\n	\n	The foundational layer that makes marketing perform better across the board\n	\n\n\nWho Should Attend\n\nBusiness owners and professionals who want to stop discounting\, stop blending in\, and start attracting clients who choose based on value   not price.\n\nEvent Details\n\nDate: March 19\n\nTime: 8:30 AM   9:30 AM\n\nLocation: Dunedin Chamber of Commerce Hub   Boardroom\n\nAddress: 301 Main Street\, Dunedin\, FL\n\nAdmission: Free\n\nFree admission   registration recommended to secure your seat.\n\n\nPresented by Barak Granot\n\nAward-Winning Marketing Strategist & Growth Architect\n\nHelping local businesses strengthen positioning and build marketing systems that convert.\n\nRSVP / Register Here
X-ALT-DESC;FMTTYPE=text/html:<h2 style="font-style:italic"><strong>Attract higher-value clients without discounting &mdash\; even in a crowded market.</strong></h2>\n\n<p>If prospects compare you to &ldquo\;the cheaper option\,&rdquo\; this session is for you.</p>\n\n<p>In today&rsquo\;s market\, buyers have heard the same promises from everyone: &ldquo\;quality\,&rdquo\; &ldquo\;great service\,&rdquo\; &ldquo\;trusted\,&rdquo\; &ldquo\;best.&rdquo\;<br />\nWhen your message sounds like everyone else\, customers compare you like a commodity &mdash\; and price becomes the deciding factor.</p>\n\n<p>This free one-hour session will show you <em>why that happens</em> &mdash\; and the strategic shift that helps businesses get chosen for value rather than dragged into price conversations.</p>\n\n<h2><strong>What You&rsquo\;ll Leave With</strong></h2>\n\n<ul>\n	<li>\n	<p>A clear understanding of why customers compare you on price (even when you&rsquo\;re excellent)</p>\n	</li>\n	<li>\n	<p>A simple way to spot &ldquo\;commodity messaging&rdquo\; in your own marketing</p>\n	</li>\n	<li>\n	<p>The key ingredients that attract higher-value clients</p>\n	</li>\n	<li>\n	<p>Real examples showing generic vs. differentiated positioning</p>\n	</li>\n	<li>\n	<p>A practical next-step plan for how to apply this to your business</p>\n	</li>\n</ul>\n\n<h2><strong>What You&rsquo\;ll Learn</strong></h2>\n\n<ul>\n	<li>\n	<p>Why do customers compare you to cheaper competitors</p>\n	</li>\n	<li>\n	<p>Why &ldquo\;being better&rdquo\; doesn&rsquo\;t work in a mature market</p>\n	</li>\n	<li>\n	<p>What differentiation really is &mdash\; and why it starts with research</p>\n	</li>\n	<li>\n	<p>How higher-value positioning is built (without sounding salesy)</p>\n	</li>\n	<li>\n	<p>The foundational layer that makes marketing perform better across the board</p>\n	</li>\n</ul>\n\n<h2><strong>Who Should Attend</strong></h2>\n\n<p>Business owners and professionals who want to stop discounting\, stop blending in\, and start attracting clients who choose based on value &mdash\; not price.</p>\n\n<h2><strong>Event Details</strong></h2>\n\n<p><strong>Date:</strong> March 19<br />\n<strong>Time:</strong> 8:30 AM &ndash\; 9:30 AM<br />\n<strong>Location:</strong> Dunedin Chamber of Commerce Hub &ndash\; Boardroom<br />\n<strong>Address:</strong> 301 Main Street\, Dunedin\, FL<br />\n<strong>Admission:</strong> Free</p>\n\n<p><strong>Free admission &mdash\; registration recommended to secure your seat.</strong></p>\n\n<hr />\n<h2><strong>Presented by Barak Granot</strong></h2>\n\n<p>Award-Winning Marketing Strategist &amp\; Growth Architect<br />\nHelping local businesses strengthen positioning and build marketing systems that convert.</p>\n\n<p><a href="https://stop-competing.lovable.app/"><strong>RSVP / Register Here</strong></a></p>\n
LOCATION:Location: Dunedin Chamber of Commerce Hub Boardroom Address: 301 Main Street\, Dunedin\, FL
UID:e.2521.11175
SEQUENCE:3
DTSTAMP:20260525T201124Z
URL:https://cm.dunedinfl.com/events/details/how-to-stop-competing-on-price-11175
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