Optimize Your Website For Google - SEO Basics (Lunch & Learn)

Class Overview: In today's digital age, having a website is crucial for any business. But what's even more important is ensuring that potential customers can find your website easily on search engines, especially Google. This class, "Optimizing your website for Google - SEO Basics," is designed specifically for small business owners who may not be familiar with the intricacies of technology or the concept of Search Engine Optimization (SEO).

What You'll Learn:

1. What is SEO? - A simple introduction to Search Engine Optimization and why it's essential for your business.
2. Keywords Matter - Understand what keywords are, how to identify the right ones for your business, and where to place them on your website.
3. Quality Content - Learn the importance of creating high-quality, relevant content that resonates with your audience and keeps them engaged.
4. Mobile Optimization - With more users browsing on mobile devices, discover why it's crucial to have a mobile-friendly website.
5. Link Building - Understand the significance of internal and external links and how they can boost your website's credibility.
6. User Experience (UX) - Learn how a user-friendly website can improve your search rankings and keep visitors on your site longer.
7. Local SEO - For small businesses, local customers are key. Discover how to optimize your website to appear in local searches.
8. Tracking and Analytics - Get introduced to tools that can help you monitor your website's performance and understand visitor behavior.

Why Attend?

• Tailored Content: This class is specifically designed for small business owners, ensuring that all content is relevant and easily understandable.
• Practical Tips: Beyond just theory, you'll receive actionable advice and steps that you can implement immediately.
• Interactive Session: There will be opportunities to ask questions, discuss real-life challenges, and get feedback on your website.

Conclusion: By the end of this class, you'll have a foundational understanding of SEO and practical steps to start optimizing your website for better visibility on Google. Whether you're a local shop, a service provider, or an online store, implementing these SEO basics can significantly improve your online presence and drive more customers to your business.