Attract higher-value clients without discounting — even in a crowded market.
If prospects compare you to “the cheaper option,” this session is for you.
In today’s market, buyers have heard the same promises from everyone: “quality,” “great service,” “trusted,” “best.”
When your message sounds like everyone else, customers compare you like a commodity — and price becomes the deciding factor.This free one-hour session will show you why that happens — and the strategic shift that helps businesses get chosen for value rather than dragged into price conversations.
What You’ll Leave With
A clear understanding of why customers compare you on price (even when you’re excellent)
A simple way to spot “commodity messaging” in your own marketing
The key ingredients that attract higher-value clients
Real examples showing generic vs. differentiated positioning
A practical next-step plan for how to apply this to your business
What You’ll Learn
Why do customers compare you to cheaper competitors
Why “being better” doesn’t work in a mature market
What differentiation really is — and why it starts with research
How higher-value positioning is built (without sounding salesy)
The foundational layer that makes marketing perform better across the board
Who Should Attend
Business owners and professionals who want to stop discounting, stop blending in, and start attracting clients who choose based on value — not price.
Event Details
Date: March 19
Time: 8:30 AM – 9:30 AM
Location: Dunedin Chamber of Commerce Hub – Boardroom
Address: 301 Main Street, Dunedin, FL
Admission: FreeFree admission — registration recommended to secure your seat.
Presented by Barak Granot
Award-Winning Marketing Strategist & Growth Architect
Helping local businesses strengthen positioning and build marketing systems that convert.
Date and Time
Thursday Mar 19, 2026
Thursday, March 19th, 2026
8:30 AM
Location
Location: Dunedin Chamber of Commerce Hub – Boardroom
Address: 301 Main Street, Dunedin, FLFees/Admission
Free Admission
Website
Contact Information
barak@growthboostercrm.com
Send Email
Email us
info@dunedinfl.com
Make a call
(727) 733 – 3197
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